Okay, party people. Here’s the deal: We have an awesome boot camp program and I’m getting ready to let the world know about through radio advertising and other mediums as well.
There’s just one problem.
Help me Change the name of our AWESOME BOOT CAMP PROGRAM
When you say Red Shift Fitness in a normal to fast speed, it comes out sounding like…welll… I’m not going to write it here, but lets just say… it stinks. : ) Plus it’s very esoteric, and I’d like to get away from that.
So… I thought that a better way to do this was to put it out to our awesome community of folks and let you name your favorite boot camp program! If we use your suggestion, you will get:
AN ENTIRE MONTH OF OUR NEW AND IMPROVED BOOT CAMP PROGRAM FOR FREE!!!
So…put your thinking caps on, and add your suggestions down below!
I’ve already received some great emails from people with some very great ideas. I added them to the comment section below.
Here’s what I like so far…do you agree or not?
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Better Body Bootcamps… “When you join, you can’t help but get a better body!”
It says exactly what it is and it’s easy to say.
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Be Fit Bootcamp Tag line: You Can – You Will – You Are (Be Fit Bootcamp)
This one’s nice to. It’s simple.
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I also like the concept of Revolutionary, or evolutionary…but it’s pretty common. I might not be able to buy the domain. I’d like to explore this a little more.
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RECESS! – (and keep the exclamation point) because it’s fun and we do things we used to do as kids while getting in shape
Recess as in a break from the daily grind of work, school, kids…whatever your stress is. TOTALLY not intimidating.
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ReBootCamp!
This name idea came out of a fun session in Willow Glen. The brainstorming (while stretching) was, “Reboot your Body BootCamp” We thought this was fun, especially since we’re in Silicon Valley. Then we came up with Tag lines, like “Reboot your Drive” and “Reboot your body”. I’m really digging this name. What do you think?
Leave your comments down below and let me know which ones you like, dislike, or if YOU have a better idea, or if you can expand on one of the ideas! I am getting ready to launch a Radio Program in late September, and would LOVE to have this figured out before then! So come on team! Lets rename our Camp!
Much love,
Audra : )
ForeverFit Boot Camp,
4Ever Fit Boot Camp
C.O.R.E. Boot Camp
Body Basic Boot Camp
Best Body Boot Camp
Lean Body Boot Camp
Make a statement:
“The Boot Camp” - you could play off of TBC - and make names for each day… People love easy to remember things & acronyms
Hi!
I will think about this for you but the first thing that came to mind was losing the “boot camp” . I think that when most women hear boot camp they think army and it is very intimidating for them.
On the other hand fit fun boot camp might sound not tough enough for those looking for a challenging workout. Maybe just “Fit Camp” or Audra’s Ulitmate Fit Camp, The Ulitmate Weight Loss Fit Program, … just some thoughts.
I like, Audra’s Ultimate Fit Camp. Under it you could use the logo… Challenge Yourself… anyway just some thoughts!
OK Audra. You have come to the right place. I love this stuff. Here are just a couple off the top of my head:
Bootycamp - might not appeal so much to the guys. On second thought, maybe it will if they think they can come look at booties.
Flab2Fab or Flab2Fit - both of these have slight negative connotations with the Flab part but maybe a good logo could help
Fit & Fab Bootcamp
Kick Your Booty Camp - might be intimidating, but that’s what you guys do - kick our booties
FitCamp
And my personal favorite:
RECESS! - (and keep the exclamation point) because it’s fun and we do things we used to do as kids while getting in shape - jumping rope, skipping. throwing balls, etc. You could do ad campaigns like “It’s time for RECESS! Let’s Play!” and make it fun. Recess as in a break from the daily grind of work, school, kids…whatever your stress is. TOTALLY not intimidating. Logos could be cute, with like hopscotches, and playtime stuff while throwing in that added benefit of fitness and health.
I might come up with more. There is a lot of room in my brain for ideas to cultivate
How about “Make It or Break It Bootcamp” or Rise and Shine Bootcamp?
Be Fit, Feel Fab Bootcamps
Better body bootcamp….can’t help but get a better body when you do your bootcamp:)
Total Body Bootcamp? or Whole Body Bootcamp? Bootcamptastic?
Still thinking of a new bootcamp name:
SWAT bootcamp
Sweat
Weights
Attitude
Tenacity
Ok I woke up with 2 ideas here you go.
#1
Be Fit Bootcamp
Tag line: You Can - You Will - You Are (Be Fit Bootcamp)
#2
Results Bootcamp
Tag line: We don’t restrict we restructure.
I’ll let you know if I wake up with anymore.
I don’t really know how original this is, but I think of the word “revolutionary”.
This could mean two different things:
Revolution - revolve, spinning, movement, etc.
Revolution - drastic action or change
Both of these make me think of Boot Camp and my own great experience!
Of course many Boot Camps promote themselves as revolutionary and there is one in South Florida called Fitness Revolution Boot Camp, but yours REALLY is revolutionary!
You could also take the opposite approach. Revolution could also be known as anarchy or rebellion, so “Fat Anarchy Boot Camp” or “Couch Potato Rebellion”?? Okay, obviously it’s time for lunch and my brain is low on food.
Hey Jen! I wanted to address your comment about getting rid of the word boot camp. One, I totally agree. The word is too intimidating. But there are two challenges with eliminating the word. 1, the term “fitness Bootcamp” is becoming a household name, and 2, if someone’s using a search engine to find an outdoor fitness program, most people will actually type in “boot camp”. So for SEO reasons, I think we need to keep it, despite the fact I TOTALLY agree with you!
PURE Fitness and Bootcamp
Personal/Understanding/Results/Expertise
Trying to relate to your ‘clean’ philosophy in life and fitness.
Good luck, Audra, in making the best decisions for your company!
Anna
How about Train Smart Bootcamp?
It’s a saying that Audra uses already and I think it sounds cool.